As we turn the leaf into 2018 there is an anticipatory shift in digital marketing. Technology advancements have enhanced customer experience and today the brand that manages higher visibility, better integration across all channels and simplified communication is the clear winner of the game. As a marketer you need to be proactive and stay abreast with the new trends making a dramatic appearance in the marketplace. MMFPL lists top 6 digital marketing developments to watch out for in 2018.
- Data-Centric Customer Approach
Digital Marketing lays a lot of importance on data-driven marketing to establish a string connect with the customer. This will continue to remain the subject of interest in 2018. Hard work will be invested to know more about consumers, their buying patterns and what appeals to them. Marketing plans will be tailored keeping in mind the end consumer. Digital marketing brings large amounts of data on the table. It is up to the intelligent marketer to put two and two together to create the most appealing and resourceful approach to reach out to its consumers.
- Evolution of Content Marketing
Content will no longer remain only to blogs or articles. With voice marketing gaining popularity it is believed that at least 20% of mobile queries are initiated by voice. Alexia and Siri are becoming popular in getting recommendations and marketers will need to focus on creating content that captures these types of searches and advertising in the new marketplaces. Content strategies will feature small snippets or engaging video tutorials in the next year.
- Surge in Mobile Ads
People are spending more and more time on their mobile phone. Right from shopping to entertainment and work to acquiring knowledge happens at the click of a button. With so much time spent staring at a screen, advertisers find this medium the best way to grab customer attention. According to us, there will be surge in the mobile ad platforms in 2018, including YouTube, Facebook, Instagram, Snapchat, etc.
- Professional Live Video
Live streaming of videos will continue rule the roost in 2018. Move over amateurish shaky videos, it’s time to get professional. New features of live video available on almost all social media platforms have enhanced the experience of brands to connect one to one and build stories. This feature leaves a lasting impression on the mind of the consumer and has high recall value.
- Artificial Intelligence (AI) Will Get More Popular
Did you know that 57% of digital marketers already use AI and the anticipated growth will be more than 50% in the next few years. AI is presently used in data crunching, making better and focussed decisions, elevating customer experience and what not! It is committed to finding new avenues for marketers to reach out to consumers. The ads that you see on a regular basis in search results and social media is also a part of AI. All through 2018 you will see intelligent marketers make the most of Artificial Intelligence to make new in-roads of success in digital marketing.
- Transparency will be Critical
In a brick and mortar space the element of trust is higher. However, with the boom in digital marketing consumers expect transparency and honesty in virtual dealings. The best way to know more about a company is the website. People make choices for booking hotels and ordering meals on the basis of written reviews. They scan social media profiles and closely observe your online presence before making a decision to associate with you. With 2018 just around the corner it is time to sit up and work on the transparency aspect of your marketing strategy. It’s time to write honest reviews and create the behind-the-scenes look of your business. Your forthcoming attitude will definitely be rewarded.